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Optimizing this above-the-fold area to make the most of the screen real estate had the biggest impact of all the things I tested. Switching my opt-in box from the sidebar on the right to the header area just below my logo and navigation was a HUGE bump in visitor-to-leads conversion. Just moving our same opt-in offer from the sidebar to the header I went from 2 percent of visitors becoming subscribers to 5 percent.
[/vc_column_text][/vc_column][/vc_row][vc_row full_width= »stretch_row_content_no_spaces » css= ».vc_custom_1486107947125{margin-bottom: 30px !important;} »][vc_column][stm_image_carousel h_centered= »yes » img_size= »full » style= »style_2″ loop= »yes » nav= »yes » items= »1″ items_small_desktop= »1″ items_tablet= »1″ images= »3799,3799,3799,3799″][/vc_column][/vc_row][vc_row css= ».vc_custom_1486107989655{margin-bottom: 30px !important;} »][vc_column][stm_portfolio_information portfolio_client= »Wilson & Sons Co. » portfolio_date= »December 20, 2016″ portfolio_role= »Art Direction, UI/UX, Web Design » style= »style_2″ posts_per_row= »4″ show_title_icons= »yes » facebook= »# » twitter= »# » instagram= »# » google_plus= »# » youtube= »# » css= ».vc_custom_1486102384765{padding-top: 29px !important;padding-left: 30px !important;background-color: #f2f2f2 !important;} »][/vc_column][/vc_row][vc_row css= ».vc_custom_1486117225957{padding-bottom: 47px !important;} »][vc_column][vc_video link= »https://www.youtube.com/embed/w0RGnXpf9LU » size= »380″ height_size= »650″][/vc_column][/vc_row][vc_row css= ».vc_custom_1486108522112{margin-bottom: 40px !important;} »][vc_column][stm_portfolio_pagination style= »style_2″ show_button= »yes » css= ».vc_custom_1540979753812{border-top-width: 1px !important;padding-top: 40px !important;border-top-color: #dddddd !important;border-top-style: solid !important;} » link= »url:%2Fportfolio-grid%2F|title:Portfolio|| »][/vc_column][/vc_row][vc_row full_width= »stretch_row » el_class= »third_bg_color » css= ».vc_custom_1451889219674{margin-bottom: -60px !important;} »][vc_column][vc_cta h2= »Looking for a First-Class Business Plan Consultant? » h2_font_container= »font_size:20px|color:%23002e5b|line_height:24px » h2_use_theme_fonts= »yes » shape= »square » style= »flat » add_button= »right » btn_title= »get a quote » btn_style= »flat » btn_color= »theme_style_2″ btn_align= »right » btn_i_align= »right » btn_i_icon_fontawesome= »fa fa-chevron-right » use_custom_fonts_h2= »true » btn_button_block= »true » btn_add_icon= »true » el_class= »third_bg_color » css= ».vc_custom_1540892065608{margin-bottom: 0px !important;} »][/vc_cta][/vc_column][/vc_row]